Amazon Store Setup

New to the Amazon marketplace? You’ll want to take advantage of everything Amazon has to offer and get your store set up quickly and properly. From business information and payment details to return policies and your product details, our Amazon consultants can advise you on your Amazon store setup, or we can do it all for you.

a. Choose a selling plan

With the Individual plan, you’ll pay $0.99 every time you sell an item. The Professional plan costs $39.99 per month, no matter how many items you sell. For both plans, Amazon also collects a referral fee on each sale, which is a percentage of the total transaction and varies by product category.

b. Consider your selling strategy

Resellers find popular products that already exist and offer them in Amazon’s stores. Brand owners manufacture their own products—or source goods to sell under a private label—to offer shoppers a unique selection. ‘

Lots of sellers do both. You can choose whichever method works for your goals. If you plan to sell your own brand on Amazon, we have many resources and tools to help.

c. Create an Amazon seller account

You can use your customer account to start selling or create a new Amazon seller account with your business email.

Before you sign up, make sure you’re ready with the following:

• Business email address or Amazon customer account
• Chargeable credit card
• Government ID (identity verification protects sellers and customers)
• Tax information
• Phone number
• A bank account where Amazon can send you proceeds from your sales

d. Adding your products

What can you sell on Amazon? It depends on the product, the category, and the brand. Some categories are open to all sellers, some require a Professional seller account, some require approval to sell, and some include products that third-party sellers cannot sell.

e. Product Listing Details

To start selling a product on Amazon, you’ll create a product listing in Seller Central (or via API). A product listing includes a product identifier, such as GTIN, UPC, ISBN, or EAN, to specify the exact item you’re selling.

You can get a UPC directly from GS1 or request an exemption. An SKU, which is a product ID you create to track your own inventory. Offer details, including price, product condition, available quantity, and shipping options.

Product details like name, brand, category, description, and images Keywords and search terms to help buyers find your product. If another seller already offers the same product, you’ll match an existing listing (which means some details will already be in place, like the product identifier). If you’re the first seller to offer a product, you’ll create a new listing.

f. Attracting Customers

Once your products go live in Amazon’s stores, there are several things you can do to attract customers. The Amazon Flywheel describes our method for driving growth.

Below are some ways to consider using “Amazon Flywheel” principles to generate momentum for your business.

CUSTOMER EXPERIENCE: Provide fast shipping

Customers often shop products with the Amazon Prime badge, which you can get by using Fulfillment by Amazon (FBA) to ship products from one of our fulfillment centers.

TRAFFIC: Advertise your offers

Help improve individual products’ visibility and boost brand awareness by advertising in search results and product pages. Running a deal or a coupon is another way to promote your products.

PRICING: Set competitive prices

Many customers shop for the best price. Seller Central tools like automated repricing and bulk pricing for Amazon Business customers can help you stay competitive.