Amazon wants people to buy things since Amazon makes money when people find products they like and buy them. That means that its search engine’s first and foremost goal is to return search results full of relevant and high-converting products. Here is a more detailed explanation about Amazon Keyword Research.
Research Keywords for Amazon
Amazon keyword research finds the right keywords to use in your product pages relevant to your products and what shoppers search for when looking for products like yours.
Once you do the research and have the right keywords, you can add them to your listings, so their SEO ranks higher.
With good Amazon SEO, your products will be high up in search results, making them the first products shoppers see after submitting a search query. Instead of having to dig through pages of competing products before reaching yours, shoppers will be able to find your products almost instantly, which should result in more conversions.
A Step-By-Step Guide on How to Research Keywords for Amazon
Step 1: Find Your Seed Keywords
The first step is pretty simple: Generate 4-5 seed keywords, which describe exactly your product.
Step 2: Expand Your Keyword Reach
Once you’ve decided on your seed keywords, you can use them to build out a longer list of potential keywords you might want to use in your listings. You can do a few different ways, such as Amazon’s Search Suggestions, Look At Your Google Rankings, Use Complementary Products, and Use a Keyword Tool.
Step 3: Insert Keywords Into Your Product Listings
When you start to include keywords you want to rank for in your product listings, you have to be mindful of where you put them. Several high-impact places will help you rank higher.
- Keywords In Your Product Title
- Product Description and Bullet Points
- Amazon’s Backend Field
Step 4: Keep Updating, Analyzing, and Improving Your Keywords
Keyword research isn’t a one-and-done project. It would help if you did new keyword research periodically to see new keywords getting traffic for items similar to yours. You should also test different keywords and placements to see what gets you more traffic and conversions.
Key Considerations For Doing the Best Possible Keyword Research
- Are You Getting Quality Keyword Data?
- What Are Your Competitors Doing That You’re Not?
- Are People Searching For Products Like Yours?
- Are Your Keywords Limiting You to a Specific Marketplace?
Amazon SEO: Coming Out On Top
More and more, eCommerce is becoming a pay-to-play industry. But SEO is the most powerful tool you have to drive organic traffic to your product pages.
Amazon SEO isn’t simple to master, but improving it will attract shoppers to your product pages — and since those shoppers are coming from Amazon’s own search engine, you know they’re ready to buy.
It’s a great way to up your conversions. Following these steps and implementing these strategies will get you on your way to rising through Amazon’s rankings, so don’t wait.
Start your Amazon keyword research today to bring more traffic and conversions to your product pages. Amazon Keyword Research