Unfortunately, reading the books and watching the videos won’t cut it anymore. Getting into marketing is easy. However, how do you make it big?
21 Actionable Google Analytics Tips That’ll Boost Your Sales
Google Analytics is a powerhouse of data.
Any marketer using Google Analytics is rich in data.
But knowing how to navigate its complex platform to put that data to actionable use is another story.
Analytics has hundreds of different reports ready to access, and thousands more that require a little tweaking.
To unlock actionable data that you can use to boost sales, you need to look past the basic vanity metric reports.
Past the typical data that Analytics wants to give you.
Sure, users, sessions, bounce rate and session duration are important. But they don’t give you any actionable steps to go off of.
Here is how to boost your sales using these actionable Google Analytics tips.
1. Don’t dilly-dally: have specific reasons to check analytics
This first tip is perhaps the most important of all.
When it comes to boosting sales with data, you can’t just come into Google Analytics, run 20 reports and instantly increase sales.
It doesn’t work like that, unfortunately.
Checking data for the sake of “crunching numbers” and checking data is a waste of time.
Before stepping into Google Analytics, you should have specific action items that you want to address.
Real tasks on a list that you can cross off once you locate the right data.
Ask yourself a few key questions before proceeding with any use of Google Analytics.
Here are a few questions that I ask myself before ever opening Analytics:
What specific bottl..
9-Step Cheat Sheet to Stealing Your Competition’s Best Content Ideas
Creating quality content that people want to share is the best way to boost your brand’s growth.
If people want to read, view, share and talk about what you’re putting out, you’re sure to see tons of traffic, increased sales, and higher engagement.
But how many times have you spent hours on an article (or another piece of content) only to see it go absolutely nowhere? It isn’t getting the clicks, shares, or comments that you’d hoped for.
Meanwhile, your competition is thriving. That’s why it’s time to steal your competition’s best content ideas (while simultaneously learning from their mistakes).
You obviously shouldn’t ever plagiarize content. However, it’s important to recognize that it’s hard to come up with completely original content ideas in today’s online world.
You might think you’ve thought of something “new,” but it’s probably already been done before.
That’s why you need to use your competition’s content as inspiration to create something even better.
Here’s a nine-step cheat sheet to stealing your competition’s best ideas.
To get started, you need to understand the different types of competitors.
1. Understand the different types of competitors
Your competitors can be divided up into four different categories.
The three most common categories are direct competitors, indirect competitors, and replacement competitors.
Direct competitors are the competitors that are the most obvious. The..