When you use your blog to make the world a better place, even in its small way, people take notice. People start commenting or sharing and spreading the word about you. To help you create an opportunity, you can be guided by these 7 Free Copywriting Resources That Attracts Blog Readers.
We know what it’s like to put in a lot of work, but not get back what you were hoping for.
Unfortunately, in today’s world, there’s a lot of content marketing rules to try and follow.
Ideally, your content should be at least 2,000 words.
It should also include lots of images, aim for the right keywords, have a compelling headline, and contain no grammatical errors. Oh, and outdo the competition.
This is to show you exactly how you can start generating blog traffic by using free resources online.
WordPress, which is primarily a platform for bloggers, runs 25% of the Internet.
And marketers are spilling 25% of their budget into content marketing efforts.
You need to make sure that your content quality is up to par, promote it correctly, and even update it regularly.
And that only scratches the surface of all the content marketing “things” you need to do.
In reality, keeping up is nearly impossible.
That is until you find out about the proper tools that we’re about to show you.
If you’re anything like the majority of marketers, then you struggle to generate traffic and leads above all else.
You can’t generate traffic or leads if your content isn’t compelling. You need to have a remarkable headline, amazing content without grammatical errors, and a consistent voice.
7 Free Copywriting Resources That Surely Attracts Blog Readers
If you want to build an audience for your blog, which you do, then you need to use these 7 Free Copywriting Resources That Attracts Blog Readers to make sure every piece of content you produce is up to (or above) par.
1. Buzzsumo
Buzzsumo is arguably one of the best tools at a marketer’s disposal.
With it, you can view your competition’s best performing pages and then mimic their success.
You can also use it to find out how well your own blog posts are performing and then make the most of your own success.
Buzzsumo measures content success in terms of social media shares, however. If you aren’t on social media, the tool won’t be of much use to you.
So here’s how you can use the tool.
Go to Buzzsumo.
Then type in a topic or competitor that you want to analyze.
Click “Go!” and Buzzsumo will show you which URL pages are performing best and which are performing worst.
You can view the shares that the pages have received on the right side of the dashboard.
In the above example, Buffer was used. But you can type in whatever website you like.
When you know what type of content is working best for your competitors, you can create similar content.
Use this tool in the ideation phase of your blog posts to determine which articles or titles will give you the best chance of attracting an audience.
If a certain blog post attracted attention for your competition, it likely would do the same thing for you.
2. Grammarly
No one has perfect grammar.
Unfortunately, you can’t afford to make silly grammatical mistakes in your content.
Not only does that attract the unwanted Internet troll who will bombard your comments with their annoying opinions, but it also just looks unprofessional.
When you go to a website, grammatical errors make the website difficult to trust and even more difficult to work with.
So misspellings and grammatical problems can quickly kill your business.
In order for this that won’t happen.
Enter Grammarly.
You can download the Grammarly extension for free and then, no matter where you’re writing, Grammarly will catch writing mistakes and make suggestions.
You might not be able to afford an editor to look at all of your content, but Grammarly is free so you can definitely afford it.
And it’s another safeguard against silly writing mistakes that we all make.
Here’s what it looks like when you’re writing in Grammarly.
And for your own reference, here’s a list of the 15 most misspelled words.
Which ones represent your own writing errors?
Whatever they are, Grammarly can catch them and do away with them.
So you can build trust with your audience and leave the trolls far away from your comment section.
3. Readability Test Tool
Let’s admit it that sometimes, we all want to sound smart.
Every once in awhile, it feels good to use big words that no one understands and to make things more complicated than they need to be.
Usually, this gives us an ego boost and makes us feel as though we’re smarter than our readers.
However, doing so might annihilate any hope you had for an audience.
In fact, most people prefer to read at an elementary level.
When you click on an online article, do you want to have to struggle through reading the piece of content or do you want it to be dead simple?
Because you’re in a hurry. And, as it turns out, so is your audience.
Fortunately, the Readability Test Tool can help you ensure your writing is easy for people to understand.
Once you’ve published a piece of content, simply enter the URL where the content is hosted and click “Calculate Readability.”
To show you an example, one of the recent blog posts was entered.
Here are the results.
It just so happens that the blog post entered fell just at the right level.
Ideally, you want to fall around the 7th- or 8th-grade reading level.
That way, your content is easy to read and understand.
If it isn’t, you can be sure that people will often bounce from the page shortly after arriving.
If you find that your content is too difficult for people to read, then try simplifying it.
Use easier words and simpler language to dumb it down a bit.
You want to make your content say something in the most understandable way.
Then, you’ll have a far better chance of attracting readers and a lower chance of losing them.
4. Focus Booster
Do you ever have trouble focusing while you’re writing a blog post?
If you’re like most bloggers, then you do.
You probably take more bathroom breaks than you need, talk a lot, or struggle to start at all.
It’s a common affliction for the person who aspires to be a remarkable writer and content creator.
Something about sitting down to write for several hours at a time is exceptionally difficult.
But if you don’t write, then you definitely won’t build an audience.
Fortunately, Focus Booster might be able to help you.
You can download the app on your phone.
Once you do, the app allows you to set deadlines and timelines for your writing schedule.
You can, for instance, set a stopwatch for the next 25 minutes.
During that time, you’re not allowed to do anything but write. Then, maybe you give yourself a 10-minute break, followed by another 25-minute writing session.
However you set up your schedule, this app can help you stay focused.
If you’re like me and you get easily distracted, you can use Focus Booster to keep you on track. Then give yourself incremental breaks so you don’t burn out.
You can even view an analytics dashboard with a tool that shows you exactly how productive you’ve been recent.
Because there’s nothing worse than wanting to create a successful blog, sitting down to write, and then finding it far more difficult than you imagined.
Forcing yourself to write is the best thing to do, regardless of how you feel at the moment.
With Focus Booster, you can make that happen.
And the more you write, the better you’ll get.
5. Portent’s Content Idea Generator
To get an idea for your content.
Sometimes the ideation phase is the hardest part of creating amazing blog posts.
You try to think of topics, but each one seems just a bit off.
You can’t figure out why it doesn’t seem right and you quickly become discouraged.
But as with all problems in this world, someone has created a tool to try and solve the ideation phase of content creation.
And it’s called Portent’s Content Idea Generator.
It’s simple and fun to use.
Even if you don’t take the ideas directly from it, it’s a great place to go when you need some inspiration for a specific keyword phrase or topic.
Below, you can see that when you type in “real estate marketing.” Here’s the idea that it gave.
That’s not such a bad title idea: “13 Myths Uncovered About Real Estate Marketing.”
It’s compelling, emotionally-charged, and click-worthy.
And even if you don’t want to use that exact title, it immediately gives some other content ideas that might be more appropriate for the current blog and situation.
It is the same thing with “digital marketing.”
Here’s what came up for that subject.
Again, not too bad of a title: “The Only digital marketing Resources You Will Ever Need.”
If you find yourself in a content creation slump, then go here to gain inspiration, find a title, and get yourself writing faster than you might otherwise.
6. Thesaurus
Imagine these blog posts that were written:
“I think that SEO is important because it will drive traffic and increase your rankings. And nothing is quite as important as driving traffic and increasing rankings. Of course, it’s important that you find a strategy that works for you. But it’s also important that you find a strategy that works for your audience.”
The actual ideas within that paragraph aren’t bad.
But, still, you’re probably a bit annoyed at it.
Because it used the word “important” in every single sentence.
Few things can kill readership as quickly as repetitive words. Not only does it make you seem uneducated, but it makes you seem like you don’t know the difference between good writing and bad writing.
Fortunately, the magical Thesaurus can help you find a new term for what you’re trying to say when you’re at a loss for words.
Just type in the word that you’re trying to find a synonym for and the Thesaurus will spit out a long list of options for you to use.
Instead of “managing,” for example, you could use the word “administering.”
Believe it or not, your readers get annoyed when you use the same words over and over again with the passing of each sentence.
So make sure that you mix it up regularly.
And the Thesaurus can help you do that when your own vocabulary fails you.
7. Emotional Marketing Value Headline Analyzer
When you think of content marketing, you should try to make your audience feel emotional.
Because when people experience physiological arousal – excitement or anger, for instance — they take action.
If they don’t experience some sort of emotion when they view your title, then they probably aren’t going to click.
But if your title does arouse an emotion, then they will click.
Naturally, you want people to click on your content. So that people would read it.
Charging your headline with emotion is one of the best ways to produce that result.
And the Emotional Marketing Value Headline Analyzer tells you just how emotionally charged your headline is.
For the sake of an example, we entered the headline of an article and clicked “Submit For Analysis.”
And here what the tool showed:
As you can see, the title of this article that you’re reading falls within the recommended range of emotional charge.
That’s critical. If your headline doesn’t create an emotional response in the person who sees it, then they won’t click, they won’t read, and they definitely won’t share.
For that reason, make sure that every title you craft has emotional merit in the eyes of your readers.
And you can use this tool to streamline that process.
Conclusion
Like well said, we do not learn just to attract an audience to content overnight.
In the beginning, there are many who made a lot of mistakes.
Regarding grammar, headlines, and even readability. The truth is, though, that we all make these mistakes.
The good news is that you don’t have to.
And if you can skip the painful part of becoming a top-notch blogger, then why wouldn’t you?
Well, with these eight tools, you can do just that.
Use them well, and you’ll attract readers like never before. 7 Free Copywriting Resources That Attracts Blog Readers.
