You’ve read the books. You’ve watched the videos.You’re convinced that you belong in marketing.Now, all you have to do is put that resume out there and wait, right?Unfortunately, that won’t cut it anymore. Getting into marketing is easy. However, how do you make it big?
20 Uncommon Marketing Strategies That’ll Kickstart Your Startup
Are you looking to build a huge audience for your startup?
Of course you are.
Everyone wants more signups, users, and subscribers. But the problem lies in how to get them quickly and without paying too much.
Thankfully, the secret to getting a huge launch for your new company isn’t to outspend everyone else.
Instead, you need to get creative with your marketing and make a big splash with out-of-the-box thinking.
This will provide you with bigger results than huge spending will ever be able to do.
This kind of creative, unexpected growth is often termed growth hacking. It’s a way to promote your business not just through marketing, but through all channels of your business.
It’s a guaranteed way to build massive success for your startup. Here are 20 ways to start growing your new business like never before.
1. Launch a referral program
If you want to develop a huge following very quickly, you need to look into referral marketing.
This is a basic strategy where you allow customers to help promote your product for you. It’s a simple concept, but it isn’t used nearly enough by most of the startups I’ve seen.
How to Grab Attention Using Fear (Without It Blowing up in Your Face)
Fear-based marketing strategies are controversial.
Just like most other marketing tactics, they can either work extremely well or blow up in your face.
But studies have proven the tactic to be effective time and time again.
You can implement them in your ads to increase your CTR, subtly use them in a loss-aversion pitch, and more.
The options are nearly limitless with fear-based marketing.
But simply attempting to strike fear in the eyes of your potential customers could backfire.
It could position your brand in an unfavorable light.
Thankfully, there are a few ways to use fear in marketing to grab attention without it backfiring.
You can implement this strategy without making your potential customers feel bad about themselves and your business.
The key is walking the thin line between a neutral sentiment and all out, fear-based messaging.
Here’s how you can grab more attention without it blowing up in your face.
Why using fear in your ads can increase your CTR
Standing out is the key to generating a higher click-through rate.
We all know this.
It’s especially important when you have no brand awareness.
When your brand isn’t strong, and the average user can’t recall it from a search or an ad, your CTR simply won’t be sky high.
True brand awareness can drive sales for years to come.
But strong brand awareness is a pipedream for most companies.
You need ways to stand out amongst the hundreds..
The 80/20 Guide to Troubleshooting Your Onsite SEO
These days, there is an enormous amount of marketing information you can read on any topic.
Which means there’s also a lot of noise to sift through.
And when you do sift through it, you still have to answer one question:
How do you apply all of this knowledge to your marketing strategy?
Even if you know what you’re doing, that the tricky part.
Thankfully, there’s a hack you can use to cut through the clutter and find powerful, actionable insights about your on-site SEO.
It’s called the 80/20 Rule.
In this post, I want to show you how you can use this rule to optimize your on-site SEO without having to consult the experts.
I’ll show you what the 80/20 Rule is and then talk about some practical ways you can start using these insights immediately.
Let’s start by defining and clarifying the rule for you so we’re on the same page.
What is the 80/20 Rule and how is it related to SEO?
It’s no secret that SEO can be overwhelming if you don’t have a clear focus.
You can spend so much time considering the details of your site’s coding or trying to build backlinks that you neglect what can truly help you immediately.
That’s why the 80/20 rule, or the Pareto principle, is so powerful.
The gist of it is that 20% of your invested input is responsible for 80% of the results obtained.
That means there are a handful of elements you can focus on to improve your SEO drastically.
And the best part is that this principle can be us..
How to Use KPI Benchmarks to Drive Better Marketing Decisions (And Results)
Data is the cornerstone of digital marketing results and producing great campaigns for the future.
The more traffic you get, the better your tactics worked.
Are you ranking #1 for a keyword? It looks like your efforts have paid off!
But have your efforts literally paid off? Have they actually made money for your business?
You might feel good when you read those kinds of metrics, but they don’t prove that your company has fulfilled its ultimate goal: to make a profit.
We all like to look at this kind of data. But in reality, most of us are doing data wrong.
We are focusing on the wrong key performance indicators (KPIs) and using them to make bad marketing decisions.
Data should always be the first thing you look at when allocating a budget or informing a new campaign.
But what happens when the data you’re looking at isn’t good enough?
If the data doesn’t show you the entire picture, you risk dumping your budget into efforts that simply won’t produce results.
Tracking the wrong metrics is a recipe for disaster, but using those metrics to inform your decisions is even worse.
It could be the make-or..
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Trending This Week: Are You Selling or Solving? In setting up his latest post on the Digital Leadership Associates blog, Alex Low cites a philosophical sales question you might have come across before: “Does Black & Decker sell drills or holes?”
Pardon the pun, but this adage drills down to the core of B2B selling and the prominent disconnect that exists today. No matter what you sell — a product, a service, a media subscription, etc. — you’re selling a solution to a problem.
In almost every case, the act of solving that problem should be the primary focus of any engagement with a buyer. It might still feel foreign to reps who are trained in pitching features and pricing, but the data continues to make this abundantly clear.
Assisting a Self-Guided Solution Journey “Ask yourself this,” Low implores us. “Are you selling drills? Or the overall solution to drilling a hole? I hope you see yourself as doing the latter, as this is solution-led rather than feature-led. The point is this: How are you helping your customers and targets on their self-guided journey by guiding them with the right validating questions?”
The unavoidable truth is that buyers are taking it upon themselves more and more to solve problems that arise on the job. Research tells us that 89% of B2B buyers conduct their own online research, and on average, they’re more than 70% of the way through the decision-making process before interacting with a sales rep.
This doesn’t put the sales team at risk of irrele..
Good Marketers Copy, Great Ones Steal
Marketers are confused.
It’s one thing to bring in traffic, leads, and clients, but it’s quite another to determine which channels work the best while also juggling a multitude of different marketing tactics.
One marketer claims that email is the best. Another claims that social media is the best.
And still another claims that SEO wins.
What makes it even more confusing, though, is that each marketer is right. In their own regard.
For them, the tactic they claim as best really is best.
For others, though, it might not be.
But the conversation rarely gets that far. Instead, most marketers can’t seem to figure out which tactics are providing the most revenue.
Take personalization as another example of how confused marketers are today. 72% of marketers understand the importance of it but don’t know how to do it.
That’s a massive majority of marketers who want to implement a personalization strategy, but don’t know how to.
In the end, though, most confusion among marketers is in regards to trying to generate traffic and leads and proving the ROI of their marketing activities.
And you know those are two things that marketers can’t afford to ignore.
If you’re not generating traffic and leads for your business, then you’re not doing a very good job of marketing.
And if you can’t prove which tactics are working and which ones are a waste of time and money, then you might end up investing more into the bad and ditching the good.
Your Marketing’s Not Getting the Credit it Deserves. Here’s How to Fix That With Google’s Tag Manager
You’ve worked for hours on end getting new campaigns started.
Countless days spent planning your goals, prepping your landing pages, and setting up your tracking.
Until you check back in a few days and realize that nothing is attributing properly.
Tags were installed, but they weren’t installed correctly and are reporting misinformation on your campaigns.
This is an all-too-common scenario in the marketing world. For any third-party service to connect to your site, you need scripts.
And scripts often have the major problem of not being installed properly — or the code is simply wrong.
When situations like that occur, it’s impossible to understand how well your marketing campaigns are performing.
You could be landing dozens upon dozens of highly qualified leads a day, but you might not be receiving the credit.
Chalk it up to “word of mouth” or “the latest sales team tactic,” but you know that’s not true.
It was you. Your hard work. But you simply didn’t get the credit for it.
Thankfully, Google’s Tag Manager can help you solve all of those issues fast.
Here’s everything you need to know about the Tag Manager and how to use it to ensure that you get the credit for marketing campaigns.
What is the Google Tag Manager and why is it useful?
For the longest time, Google Analytics was the number one source of data for most businesses.
You can see everything from users ..