Good Marketers Copy, Great Ones Steal
Marketers are confused.
It’s one thing to bring in traffic, leads, and clients, but it’s quite another to determine which channels work the best while also juggling a multitude of different marketing tactics.
One marketer claims that email is the best. Another claims that social media is the best.
And still another claims that SEO wins.
What makes it even more confusing, though, is that each marketer is right. In their own regard.
For them, the tactic they claim as best really is best.
For others, though, it might not be.
But the conversation rarely gets that far. Instead, most marketers can’t seem to figure out which tactics are providing the most revenue.
Take personalization as another example of how confused marketers are today. 72% of marketers understand the importance of it but don’t know how to do it.
That’s a massive majority of marketers who want to implement a personalization strategy, but don’t know how to.
In the end, though, most confusion among marketers is in regards to trying to generate traffic and leads and proving the ROI of their marketing activities.
And you know those are two things that marketers can’t afford to ignore.
If you’re not generating traffic and leads for your business, then you’re not doing a very good job of marketing.
And if you can’t prove which tactics are working and which ones are a waste of time and money, then you might end up investing more into the bad and ditching the good.