PowerHouse Consulting Group

LinkedIn™ Experts | Full Online-Offline Marketing Agency Offering SEO, SEM, PPC, Social Media, E-commerce Services as well as Startup (SME's) Sales & Business Development Consulting & Advising. Based In Bangkok, Thailand

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20 Uncommon Marketing Strategies That’ll Kickstart Your Startup

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20 Uncommon Marketing Strategies That’ll Kickstart Your Startup

Are you looking to build a huge audience for your startup?

Of course you are.

Everyone wants more signups, users, and subscribers. But the problem lies in how to get them quickly and without paying too much.

Thankfully, the secret to getting a huge launch for your new company isn’t to outspend everyone else.

Instead, you need to get creative with your marketing and make a big splash with out-of-the-box thinking.

This will provide you with bigger results than huge spending will ever be able to do.

This kind of creative, unexpected growth is often termed growth hacking. It’s a way to promote your business not just through marketing, but through all channels of your business.

It’s a guaranteed way to build massive success for your startup. Here are 20 ways to start growing your new business like never before.

1. Launch a referral program
If you want to develop a huge following very quickly, you need to look into referral marketing.

This is a basic strategy where you allow customers to help promote your product for you. It’s a simple concept, but it isn’t used nearly enough by most of the startups I’ve seen.

It’..

Your Email Marketing Isn’t Working Because No One Gets Your Emails (and Here’s How to Fix It)

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Your Email Marketing Isn’t Working Because No One Gets Your Emails (and Here’s How to Fix It)

Your email ROI reflects the overall success of all of your email campaigns.

And, on average, email marketing has the highest overall ROI in comparison to other marketing techniques.

It’s a whopping 4,000%. That’s a $40 ROI for every $1 spent on email.

Talk about massive potential!

But, unfortunately, there are many problems.

For example, your email ROI is likely low because your emails aren’t even reaching the inboxes of your recipients. And you probably don’t even know they aren’t if you aren’t tracking them.

Email ROI is all about deliverability. Deliverability refers to the number of emails that make it to the recipient’s inbox without the email provider bouncing it or marking it as spam.

In this post, I’ll tell you about some quick, simple ways to boost the deliverability (and ROI) of your email campaigns.

But first, how are your emails missing your recipients’ inboxes in the first place?

What determines whether an email hits the inbox?
In the past, the only way to make sure that filters didn’t mark your emails as spam was to make sure that the content of your writing wasn’t “spammy.”

Spam filters searched for certain flagged words and language and then scored your email based on how many of those phrases your emails contained.

If your spam score was low, your email went into the inbox. If it was high, it would never make it in.

The same factors still apply today, ex..

How to Grab Attention Using Fear (Without It Blowing up in Your Face)

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How to Grab Attention Using Fear (Without It Blowing up in Your Face)

Fear-based marketing strategies are controversial.

Just like most other marketing tactics, they can either work extremely well or blow up in your face.

But studies have proven the tactic to be effective time and time again.

You can implement them in your ads to increase your CTR, subtly use them in a loss-aversion pitch, and more.

The options are nearly limitless with fear-based marketing.

But simply attempting to strike fear in the eyes of your potential customers could backfire.

It could position your brand in an unfavorable light.

Thankfully, there are a few ways to use fear in marketing to grab attention without it backfiring.

You can implement this strategy without making your potential customers feel bad about themselves and your business.

The key is walking the thin line between a neutral sentiment and all out, fear-based messaging.

Here’s how you can grab more attention without it blowing up in your face.

Why using fear in your ads can increase your CTR
Standing out is the key to generating a higher click-through rate.

We all know this.

It’s especially important when you have no brand awareness.

When your brand isn’t strong, and the average user can’t recall it from a search or an ad, your CTR simply won’t be sky high.

True brand awareness can drive sales for years to come.

But strong brand awareness is a pipedream for most companies.

You need ways to stand out amongst the hundreds..