Your Email Marketing Isn’t Working Because No One Gets Your Emails (and Here’s How to Fix It)
Your email ROI reflects the overall success of all of your email campaigns.
And, on average, email marketing has the highest overall ROI in comparison to other marketing techniques.
It’s a whopping 4,000%. That’s a $40 ROI for every $1 spent on email.
Talk about massive potential!
But, unfortunately, there are many problems.
For example, your email ROI is likely low because your emails aren’t even reaching the inboxes of your recipients. And you probably don’t even know they aren’t if you aren’t tracking them.
Email ROI is all about deliverability. Deliverability refers to the number of emails that make it to the recipient’s inbox without the email provider bouncing it or marking it as spam.
In this post, I’ll tell you about some quick, simple ways to boost the deliverability (and ROI) of your email campaigns.
But first, how are your emails missing your recipients’ inboxes in the first place?
What determines whether an email hits the inbox?
In the past, the only way to make sure that filters didn’t mark your emails as spam was to make sure that the content of your writing wasn’t “spammy.”
Spam filters searched for certain flagged words and language and then scored your email based on how many of those phrases your emails contained.
If your spam score was low, your email went into the inbox. If it was high, it would never make it in.
The same factors still apply today, ex..