One more event that we were present sharing valuable knowledge and info. Vasilis delivered a detailed presentation about Behavioral Email Marketing campaigns. On the other hand, Alessandro mingled with the attendants to exchange news and get updated with the latest trends in the local Marketing industry.
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The 80/20 Guide to Troubleshooting Your Onsite SEO
The 80/20 Guide to Troubleshooting Your Onsite SEO
These days, there is an enormous amount of marketing information you can read on any topic.
Which means there’s also a lot of noise to sift through.
And when you do sift through it, you still have to answer one question:
How do you apply all of this knowledge to your marketing strategy?
Even if you know what you’re doing, that the tricky part.
Thankfully, there’s a hack you can use to cut through the clutter and find powerful, actionable insights about your on-site SEO.
It’s called the 80/20 Rule.
In this post, I want to show you how you can use this rule to optimize your on-site SEO without having to consult the experts.
I’ll show you what the 80/20 Rule is and then talk about some practical ways you can start using these insights immediately.
Let’s start by defining and clarifying the rule for you so we’re on the same page.
What is the 80/20 Rule and how is it related to SEO?
It’s no secret that SEO can be overwhelming if you don’t have a clear focus.
You can spend so much time considering the details of your site’s coding or trying to build backlinks that you neglect what can truly help you immediately.
That’s why the 80/20 rule, or the Pareto principle, is so powerful.
The gist of it is that 20% of your invested input is responsible for 80% of the results obtained.
That means there are a handful of elements you can focus on to improve your SEO drastically.
And the best part is that this principle can be us..
17 E-commerce Conversion Hacks That’ll Double Your Conversions
17 E-commerce Conversion Hacks That’ll Double Your Conversions
I want to let you in on a little secret. Your e-commerce site is just one in a sea of 47 billion websites currently swimming around the Internet.
Billion. With a ‘b.’
This includes roughly 1.3 million e-commerce sites. And that’s just in the United States.
Sites like yours that are trying to get product and content in front of the right people, to get people to opt-in, engage, or buy.
Out of those e-commerce sites, just a little more than 650,000 earn less than $1 million from web sales.
I know, “less than $1 million” is an overly broad measure.
Given that average conversion rates are between 2-3%, I believe it.
So if you want to compete, you need to stand out.
These 17 e-commerce conversion hacks will help you double your conversion rates and have you fist-pumping with your sales department in no time.
1. The need for speed
Two seconds.
If your site takes longer than two seconds to load, 53% of your customers lose interest.
Even a delay of a single second can result in a 7% reduction in conversions. For an e-commerce site making $5,000 per day, a 1-second delay could potentially cost you $125,000 in lost revenue.
It’s true. There are few things more frustrating than waiting for a website to load in today’s age of instant gratification.
Here are a few things you can do to make sure that you’re not leaving money on the table because of your site’s performance.
1. Test your speed. Use Google PageSpeed..
