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5 Effective Ways to Promote Your Webinar on LinkedIn
Published on: , by PowerHouse Consulting Group's Team
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Webinars (or webcasts) rank being among the most engaging and immersive types of Marketing. They represent a straightforward and convenient way of experiencing video. 5 Effective Ways to Promote Your Webinar on LinkedIn.
When creating interactive experiences, they open direct channels between customers and brands.
They can also assist you in establishing authority and rely upon your industry or niche.
Based on the B2B Content Marketing 2017 Benchmarks, Budgets, and Trends report, 58 percent of B2B organizations use Webinars, and something out of three respondents named it probably the most critical tactic for content marketing success.
The explanation is clear.
But a Webinar is useless if no-one attends, or if it doesn’t provide legitimate value to both presenter and viewer.
You can argue that should happen even before you determine this content of one’s Webinar.
As social people, you’re attempting to reach should dictate how you make an effort to reach them.
That’s where LinkedIn’s tools begin to can be found in handy, as possible, drill down your demographics and develop a distinct audience if you’re utilizing an account-based Marketing approach.
You’ll desire to learn whenever you can concerning the company (or companies) on your radar and construct the Webinar accordingly.
Spread the term in relevant LinkedIn Groups (preferably ones where you’re already a dynamic contributor).
Publish several Company Updates in the weeks and days leading up the Webinar to create awareness among your followers.
If there’s a featured presenter or speaker, cause them to become post concerning the event to leverage their network.
After looking after owned and earned media, you’ll desire to add paid media to the mix.
Because you already earlier narrowed your audience, it’ll be easy to create targeting filters and be sure you are delivering ads to the proper members.
You can amplify an ongoing company Update that performed well organically or create new Direct Sponsored Content.
Meanwhile, Sponsored InMail can be an invaluable tool for sending highly personalized invitations to prioritized attendees.
With both Sponsored Content and InMail, you can include Lead Gen Forms (which populate predicated on a user) LinkedIn data automatically to collect information and feed your sales pipeline.
It’s smart to use unique tracking parameters for every disparate Webinar promotion tactic, on LinkedIn and elsewhere so that you can monitor and see those are performing best.
Day or two following the event, we prefer to send “Thank You” notes to those that attended (or “Sorry We Missed You” to those that couldn’t).
Require feedback. Share any supplementary materials or related content.
This can be an excellent possibility to drive next-step action with a primary CTA; recipients could be more receptive if the Webinar moved them forward in the funnel effectively.
This will assist you in developing insights to sharpen your Strategy later on.
Are you experiencing a Webinar or event coming? Discover more methods to promote it to your ideal audience with help from the above tips. 5 Effective Ways to Promote Your Webinar on LinkedIn
Vasilis Stergiou
An ultra curious person and entrepreneur by nature, I'm always trying to find the next best thing in Business Development, Marketing Strategies, Investments and Personal Development. Connect with me on LinkedIn and follow me on Twitter