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Traditional web design is broken! The headaches, challenges, unreliable and inconsistent results we experience during a website redesign result from an outdated and broken playbook.
The New Playbook: Growth-Driven Design
A smarter approach to web design that eliminates all of the headaches and drives optimal results using data.
Invest in the Growth of Your Business with Growth-Driven Design
Growth-Driven Design is an investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate and act.
HOW IT WORKS
Growth-Driven Design is built on top of the SCRUM agile process and weaves various concepts into a comprehensive and highly effective web design methodology. The Growth-Driven Design methodology has three major stages:
STRATEGY
Develop an empathetic understanding of your audience’s world and how the website can solve problems along their journey.
THE LAUNCHPAD
Quickly build a website that looks and performs better than what you have today but is not a final product. LaunchPad is the foundation from which to build and optimize.
CONTINUOUS IMPROVEMENT
With a launchpad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.
Growth-Driven Design is a smarter approach to web design that reduces frustration and risk, drives optimal results using data, and improves the entire company.
A CLEAR STRATEGY DRIVES MOMENTUM FOR THE WEBSITE LAUNCH
STRATEGY
Successful websites begin with a focused growth strategy. Our goal in the strategic stage is to develop an empathetic understanding of your audience's world and how the website can solve problems along their journey.
With clear objectives in place, you avoid a slow start with endless revisions. You are able to build toward your desired results - fast.
By understanding your ideal customer’s needs and pain points, you can map an effective customer journey and use data to shape your website with the end customer in mind.
Putting strategy before tactics enables you to take an organized wishlist of ideas and turn them into an actionable implementation plan.
Set smart goals, understand user behavior, solve design problems, and connect with customers.
LAUNCH PAD
Your Launch Pad website is launched quickly and serves as the foundation for future optimization.
The goal of the Launch Pad website is to quickly build a website that looks and performs better than what you have today but is not your final product. Your Launch Pad is the foundation from which you collect real-user date and optimize.
THE GOAL
LAUNCH A HIGH CONVERSION
WEBSITE IN 60-90 DAYS
How to Build the Launch Pad
LAUNCH QUICKLY WHILE BUILDING INTENTIONALLY
Page outlines and flow are planed for each key page and pillar page, taking special care to address user needs and SEO objectives.
Finish Sprint
Coding in COS, inserting all links, metadata, browser testing, speed testing, and launching with heatmap and screen recording in place.
Content creation focuses on building out your page flows into a design-ready prototype (wireframe). With solid content in place before design, the design will run more smoothly and quickly.
Page Migrations
While your sprints are focused on the 3-5 pages that can drive the greatest impact, you’ll want to put a ‘fresh coat of paint on the rest of the site while you migrate it into your new website.
With page prototypes firmly in place, a first look at the new design can be completed within a week, promptly followed by gathering feedback and the final design.
Quality Over Speed
We lean towards launching quickly. However, speed should not compromise your ability to provide user value and the happiness of the team/stakeholders.
Your LaunchPad website is launched quickly and serves as the foundation for future optimization.
CONTINUOUS IMPROVEMENT
With a launchpad site live and collecting user data, you can start identifying the high-impact actions you can take to grow your business.
Peak-performing websites are not built overnight. Optimal performance comes through data-driven optimizations. Traditional ‘launch it & leave it’ website builds can never ascend to the level of performance of a Growth-Driven Design website because refinement is where performance is achieved.
CONTINUOUS IMPROVEMENT: THE SPRINT CYCLE
WHAT KIND OF BRAND ARE YOU?
Let’s shift your strategy and make your website benefit from the Growth-Driven-Design methodology. Ditch the broken traditional web design process and start building a peak-performing website using Growth-Driven Design with us!
