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20 Uncommon Marketing Strategies That’ll Kickstart Your Startup

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20 Uncommon Marketing Strategies That’ll Kickstart Your Startup

Are you looking to build a huge audience for your startup?

Of course you are.

Everyone wants more signups, users, and subscribers. But the problem lies in how to get them quickly and without paying too much.

Thankfully, the secret to getting a huge launch for your new company isn’t to outspend everyone else.

Instead, you need to get creative with your marketing and make a big splash with out-of-the-box thinking.

This will provide you with bigger results than huge spending will ever be able to do.

This kind of creative, unexpected growth is often termed growth hacking. It’s a way to promote your business not just through marketing, but through all channels of your business.

It’s a guaranteed way to build massive success for your startup. Here are 20 ways to start growing your new business like never before.

1. Launch a referral program
If you want to develop a huge following very quickly, you need to look into referral marketing.

This is a basic strategy where you allow customers to help promote your product for you. It’s a simple concept, but it isn’t used nearly enough by most of the startups I’ve seen.

It’..

How to Grab Attention Using Fear (Without It Blowing up in Your Face)

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How to Grab Attention Using Fear (Without It Blowing up in Your Face)

Fear-based marketing strategies are controversial.

Just like most other marketing tactics, they can either work extremely well or blow up in your face.

But studies have proven the tactic to be effective time and time again.

You can implement them in your ads to increase your CTR, subtly use them in a loss-aversion pitch, and more.

The options are nearly limitless with fear-based marketing.

But simply attempting to strike fear in the eyes of your potential customers could backfire.

It could position your brand in an unfavorable light.

Thankfully, there are a few ways to use fear in marketing to grab attention without it backfiring.

You can implement this strategy without making your potential customers feel bad about themselves and your business.

The key is walking the thin line between a neutral sentiment and all out, fear-based messaging.

Here’s how you can grab more attention without it blowing up in your face.

Why using fear in your ads can increase your CTR
Standing out is the key to generating a higher click-through rate.

We all know this.

It’s especially important when you have no brand awareness.

When your brand isn’t strong, and the average user can’t recall it from a search or an ad, your CTR simply won’t be sky high.

True brand awareness can drive sales for years to come.

But strong brand awareness is a pipedream for most companies.

You need ways to stand out amongst the hundreds..

ARE YOU CURRENTLY Selling or Solving?

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Trending This Week: Are You Selling or Solving? In setting up his latest post on the Digital Leadership Associates blog, Alex Low cites a philosophical sales question you might have come across before: “Does Black & Decker sell drills or holes?”
Pardon the pun, but this adage drills down to the core of B2B selling and the prominent disconnect that exists today. No matter what you sell — a product, a service, a media subscription, etc. — you’re selling a solution to a problem.
In almost every case, the act of solving that problem should be the primary focus of any engagement with a buyer. It might still feel foreign to reps who are trained in pitching features and pricing, but the data continues to make this abundantly clear.
Assisting a Self-Guided Solution Journey “Ask yourself this,” Low implores us. “Are you selling drills? Or the overall solution to drilling a hole? I hope you see yourself as doing the latter, as this is solution-led rather than feature-led. The point is this: How are you helping your customers and targets on their self-guided journey by guiding them with the right validating questions?”
The unavoidable truth is that buyers are taking it upon themselves more and more to solve problems that arise on the job. Research tells us that 89% of B2B buyers conduct their own online research, and on average, they’re more than 70% of the way through the decision-making process before interacting with a sales rep.
This doesn’t put the sales team at risk of irrele..

Good Marketers Copy, Great Ones Steal

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Good Marketers Copy, Great Ones Steal

Marketers are confused.

It’s one thing to bring in traffic, leads, and clients, but it’s quite another to determine which channels work the best while also juggling a multitude of different marketing tactics.

One marketer claims that email is the best. Another claims that social media is the best.

And still another claims that SEO wins.

What makes it even more confusing, though, is that each marketer is right. In their own regard.

For them, the tactic they claim as best really is best.

For others, though, it might not be.

But the conversation rarely gets that far. Instead, most marketers can’t seem to figure out which tactics are providing the most revenue.

Take personalization as another example of how confused marketers are today. 72% of marketers understand the importance of it but don’t know how to do it.

That’s a massive majority of marketers who want to implement a personalization strategy, but don’t know how to.

In the end, though, most confusion among marketers is in regards to trying to generate traffic and leads and proving the ROI of their marketing activities.

And you know those are two things that marketers can’t afford to ignore.

If you’re not generating traffic and leads for your business, then you’re not doing a very good job of marketing.

And if you can’t prove which tactics are working and which ones are a waste of time and money, then you might end up investing more into the bad and ditching the good.

Of ..

Your Marketing’s Not Getting the Credit it Deserves. Here’s How to Fix That With Google’s Tag Manager

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Your Marketing’s Not Getting the Credit it Deserves. Here’s How to Fix That With Google’s Tag Manager

You’ve worked for hours on end getting new campaigns started.

Countless days spent planning your goals, prepping your landing pages, and setting up your tracking.

Until you check back in a few days and realize that nothing is attributing properly.

Tags were installed, but they weren’t installed correctly and are reporting misinformation on your campaigns.

This is an all-too-common scenario in the marketing world. For any third-party service to connect to your site, you need scripts.

And scripts often have the major problem of not being installed properly — or the code is simply wrong.

When situations like that occur, it’s impossible to understand how well your marketing campaigns are performing.

You could be landing dozens upon dozens of highly qualified leads a day, but you might not be receiving the credit.

Chalk it up to “word of mouth” or “the latest sales team tactic,” but you know that’s not true.

It was you. Your hard work. But you simply didn’t get the credit for it.

Thankfully, Google’s Tag Manager can help you solve all of those issues fast.

Here’s everything you need to know about the Tag Manager and how to use it to ensure that you get the credit for marketing campaigns.

What is the Google Tag Manager and why is it useful?
For the longest time, Google Analytics was the number one source of data for most businesses.

You can see everything from users ..

Cutting Too Deep Puts Brands AT AN INCREASED RISK

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When price wars flare up, staying competitive sometimes means cutting costs. In these situations savvy brands will maintain quality and reduce quantity, as we see in this example from the food industry, when Breyers Ice Cream reduced their carton size to compete without sacrificing ingredient quality. In contrast some brands take the ill-advised route of reducing their quality, which becomes dangerous for a company like Alaska Airlines with a long-established reputation for customer service. 2017 wasn’t a great year for the airline industry in terms of customer service performance, and Alaska Airlines was no exception. In addition to a decline in customer service, their challenging merger with Virgin America and operational difficulties at subsidiary Horizon Air left many employees dissatisfied.

Let’s take a closer look.

A recent Seattle Times article sheds some light on what’s been happening that puts the brand at risk. Disgruntled pilots unhappy with management’s handling of contract negotiations last Fall are purposefully slowing Alaska’s traffic in minor but perceptible ways. The article continues, “in December, flight attendants rose up against the latest small cost-shaving measure that had been planned for January — taking away the free Biscoff cookies on flights leaving after 10 a.m., a move that would supposedly save $3 million per year.”

Apparently, employees dubbed this Cookiegate, and though the airline rescinded the measure after flight attendants complained it..

9 Ideas to Make Your Meetings Less Painful and much more Productive

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9 Tips to Make Your Meetings Less Painful and More Productive
For many of us, meetings are not our favorite part of the day. And yet, believe it or not, they make up 39% of our overall work time. On top of that, according to a Salary.com survey, 47% of employees find meetings to be the biggest time-waster and distraction at work—they’re simply a necessary evil for any effective organization.
From intake meetings with hiring managers to regular meetings with your manager, nothing can truly replace the quality and efficiency of in-person interactions where we can brainstorm, plan, and address key projects and initiatives.
And the good news is, there are ways to make meetings less painful for everyone, and more importantly, more meaningful and efficient. Keep reading to find tips for how to plan meetings that are actually worth your time—and will keep you (and others) from drifting off to sleep involuntarily half-way through.
1. Rethink your attendance list We've all been in meetings where we asked ourselves “why…WHY am I here?” So before getting too click-happy with your calendar and adding all those names to the meeting roster, stop yourself and ask: who really needs to be at this meeting? Attendees should only be those directly concerned with the meeting’s objectives. And everyone else will thank you for leaving them off.
Yes, there are probably plenty of people who should know what was discussed, but unless they’re a decision-maker, they don’t really need attend…

6 White Hat SEO Strategies IT IS POSSIBLE TO Study from Black Hat SEOs

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6 White Hat SEO Strategies You Can Learn from Black Hat SEOs

People call it “black hat SEO” for a reason.

For years, SEO experts have looked down on so-called black hat strategists. Even today, marketers see black hat SEO as the dark side of search engine marketing.

Mostly, that shady stereotype is correct.

Back hat strategies involve everything from keyword stuffing and PBNs to content automation and tiered link building.

Most of those strategies get a bad wrap for a good reason.

But there is one thing you should keep in mind.

A black hat SEO is simply a good strategy gone wrong.

In fact, the chart below shows how black hat and white hat SEO strategies often work and the results they bring.

Most notably, though, you should notice that black hat strategies do work. They just aren’t as enduring as their white hat counterparts. But there is still something to them.

In other words, even though they’re shady, they can actually boost the recipient’s SEO.

Why, though, is that important?

Because a black hat SEO strategy is simply the unhealthy exaggeration of a white hat SEO strategy.

To say it another way, black hat SEO takes white SEO strategies and magnifies them to dangerous levels.

As you can see by this comparison below, that is almost exactly what defines a black hat SEO strategy.

With black hat SEO strategies, relevant content turns into duplicate content, relevant links turn into irrelevant content, and well-placed keywords turn into stuffed keywords.

And th..

Here’s Why Your Facebook Custom Audiences are Failing (And How to Fix Them ASAP)

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Here’s Why Your Facebook Custom Audiences are Failing (And How to Fix Them ASAP)

If you are looking for a diverse online platform that is sure to put your marketing campaigns in front of tons of people, Facebook Ads are the way to go.

With countless detailed targeting options and features, you can reach virtually anyone with an ad.

The powerful, hyper-specific targeting details are one-of-a-kind.

AdWords are great, but they just simply can’t provide some of the benefits that Facebook has.

But that also presents big problems for the average Facebook advertiser:

The platform is almost too complex, leaving inexperienced users overwhelmed.

In fact, most people create a custom audience but have no idea how to optimize it for growth and success.

That’s why 62% of small business owners say that Facebook Ads miss their intended targets and don’t perform to expectations.

Tons of advertisers on Facebook simply aren’t reaping the full rewards available to them.

And most of this is the result of custom audiences that don’t work.

This is a problem because custom audiences are the bread and butter of Facebook.

It’s why people love to use the platform. So when users don’t find success, they quickly give up, claiming that Facebook Ads don’t work.

Or believing that Facebook isn’t meant for advertising.

But that’s not true. And thankfully, there are a few ways you can fix your custom audiences to perform better, making you a bonafide member of Team Facebook Ads.

Here’s why your ..