Here’s Why Your Facebook Custom Audiences are Failing (And How to Fix Them ASAP)
If you are looking for a diverse online platform that is sure to put your marketing campaigns in front of tons of people, Facebook Ads are the way to go.
With countless detailed targeting options and features, you can reach virtually anyone with an ad.
The powerful, hyper-specific targeting details are one-of-a-kind.
AdWords are great, but they just simply can’t provide some of the benefits that Facebook has.
But that also presents big problems for the average Facebook advertiser:
The platform is almost too complex, leaving inexperienced users overwhelmed.
In fact, most people create a custom audience but have no idea how to optimize it for growth and success.
That’s why 62% of small business owners say that Facebook Ads miss their intended targets and don’t perform to expectations.
Tons of advertisers on Facebook simply aren’t reaping the full rewards available to them.
And most of this is the result of custom audiences that don’t work.
This is a problem because custom audiences are the bread and butter of Facebook.
It’s why people love to use the platform. So when users don’t find success, they quickly give up, claiming that Facebook Ads don’t work.
Or believing that Facebook isn’t meant for advertising.
But that’s not true. And thankfully, there are a few ways you can fix your custom audiences to perform better, making you a bonafide member of Team Facebook Ads.
Here’s why your ..