How to Use KPI Benchmarks to Drive Better Marketing Decisions (And Results)
Data is the cornerstone of digital marketing results and producing great campaigns for the future.
The more traffic you get, the better your tactics worked.
Are you ranking #1 for a keyword? It looks like your efforts have paid off!
But have your efforts literally paid off? Have they actually made money for your business?
You might feel good when you read those kinds of metrics, but they don’t prove that your company has fulfilled its ultimate goal: to make a profit.
We all like to look at this kind of data. But in reality, most of us are doing data wrong.
We are focusing on the wrong key performance indicators (KPIs) and using them to make bad marketing decisions.
Data should always be the first thing you look at when allocating a budget or informing a new campaign.
But what happens when the data you’re looking at isn’t good enough?
If the data doesn’t show you the entire picture, you risk dumping your budget into efforts that simply won’t produce results.
Tracking the wrong metrics is a recipe for disaster, but using those metrics to inform your decisions is even worse.
It could be the make-or..