Unfortunately, reading the books and watching the videos won’t cut it anymore. Getting into marketing is easy. However, how do you make it big?
21 Actionable Google Analytics Tips That’ll Boost Your Sales
Google Analytics is a powerhouse of data.
Any marketer using Google Analytics is rich in data.
But knowing how to navigate its complex platform to put that data to actionable use is another story.
Analytics has hundreds of different reports ready to access, and thousands more that require a little tweaking.
To unlock actionable data that you can use to boost sales, you need to look past the basic vanity metric reports.
Past the typical data that Analytics wants to give you.
Sure, users, sessions, bounce rate and session duration are important. But they don’t give you any actionable steps to go off of.
Here is how to boost your sales using these actionable Google Analytics tips.
1. Don’t dilly-dally: have specific reasons to check analytics
This first tip is perhaps the most important of all.
When it comes to boosting sales with data, you can’t just come into Google Analytics, run 20 reports and instantly increase sales.
It doesn’t work like that, unfortunately.
Checking data for the sake of “crunching numbers” and checking data is a waste of time.
Before stepping into Google Analytics, you should have specific action items that you want to address.
Real tasks on a list that you can cross off once you locate the right data.
Ask yourself a few key questions before proceeding with any use of Google Analytics.
Here are a few questions that I ask myself before ever opening Analytics:
What specific bottl..
20 Uncommon Marketing Strategies That’ll Kickstart Your Startup
Are you looking to build a huge audience for your startup?
Of course you are.
Everyone wants more signups, users, and subscribers. But the problem lies in how to get them quickly and without paying too much.
Thankfully, the secret to getting a huge launch for your new company isn’t to outspend everyone else.
Instead, you need to get creative with your marketing and make a big splash with out-of-the-box thinking.
This will provide you with bigger results than huge spending will ever be able to do.
This kind of creative, unexpected growth is often termed growth hacking. It’s a way to promote your business not just through marketing, but through all channels of your business.
It’s a guaranteed way to build massive success for your startup. Here are 20 ways to start growing your new business like never before.
1. Launch a referral program
If you want to develop a huge following very quickly, you need to look into referral marketing.
This is a basic strategy where you allow customers to help promote your product for you. It’s a simple concept, but it isn’t used nearly enough by most of the startups I’ve seen.
How to Grab Attention Using Fear (Without It Blowing up in Your Face)
Fear-based marketing strategies are controversial.
Just like most other marketing tactics, they can either work extremely well or blow up in your face.
But studies have proven the tactic to be effective time and time again.
You can implement them in your ads to increase your CTR, subtly use them in a loss-aversion pitch, and more.
The options are nearly limitless with fear-based marketing.
But simply attempting to strike fear in the eyes of your potential customers could backfire.
It could position your brand in an unfavorable light.
Thankfully, there are a few ways to use fear in marketing to grab attention without it backfiring.
You can implement this strategy without making your potential customers feel bad about themselves and your business.
The key is walking the thin line between a neutral sentiment and all out, fear-based messaging.
Here’s how you can grab more attention without it blowing up in your face.
Why using fear in your ads can increase your CTR
Standing out is the key to generating a higher click-through rate.
We all know this.
It’s especially important when you have no brand awareness.
When your brand isn’t strong, and the average user can’t recall it from a search or an ad, your CTR simply won’t be sky high.
True brand awareness can drive sales for years to come.
But strong brand awareness is a pipedream for most companies.
You need ways to stand out amongst the hundreds..
Here’s Why Your Facebook Custom Audiences are Failing (And How to Fix Them ASAP)
If you are looking for a diverse online platform that is sure to put your marketing campaigns in front of tons of people, Facebook Ads are the way to go.
With countless detailed targeting options and features, you can reach virtually anyone with an ad.
The powerful, hyper-specific targeting details are one-of-a-kind.
AdWords are great, but they just simply can’t provide some of the benefits that Facebook has.
But that also presents big problems for the average Facebook advertiser:
The platform is almost too complex, leaving inexperienced users overwhelmed.
In fact, most people create a custom audience but have no idea how to optimize it for growth and success.
That’s why 62% of small business owners say that Facebook Ads miss their intended targets and don’t perform to expectations.
Tons of advertisers on Facebook simply aren’t reaping the full rewards available to them.
And most of this is the result of custom audiences that don’t work.
This is a problem because custom audiences are the bread and butter of Facebook.
It’s why people love to use the platform. So when users don’t find success, they quickly give up, claiming that Facebook Ads don’t work.
Or believing that Facebook isn’t meant for advertising.
But that’s not true. And thankfully, there are a few ways you can fix your custom audiences to perform better, making you a bonafide member of Team Facebook Ads.
Here’s why your ..
3 Scientific Reasons Salespeople Need to Post on LinkedIn
The image that most professionals have about posting on social media isn't too positive. In fact, it's usually downright horrible. When you picture “posting on social media,” what image pops into your mind:
Teenagers posting Instagram selfies on their phone? The hipster taking a picture of their food at a restaurant for Facebook? Your friends who can't seem to stop posting their every thought to Twitter? If that's how you view social media engagement, it's easy to blow it off. It doesn't seem connected to the goal of winning more business.
But what if I told you that there was actually science behind why you should be online? There are very specific professional outcomes that you can support through regular and consistent engagement on social media. And for your professional goals, there's still no better place to spend that time than on LinkedIn.
Unconsciously (and Powerfully) Influence Your Prospects If you want to build your credibility, influence, and reach, there's no tool as efficient, scalable, and accessible than social media platforms. Social selling advocates tend to focus on using digital platforms for research, pipeline-building, and information-gathering, and rightly so.
But there are powerful ways that salespeople (and everyone else) can use it for building a stronger brand among your network. You can use it to make your presence known and actively influence you..
Our heroes come from a wide range of nationalities and business backgrounds and are deeply committed to self-development, results, and knowledge so that we all together can advance the goals and ambitions of our business clients.
The following are terms of a legal agreement (“Agreement”) between you and PowerHouse Consulting Group Limited (“PowerHouse Consulting”). By accessing, browsing and/or using this website (“Site”) you acknowledge that you have read, understood and agree to be bound by these terms and to comply with all applicable laws and regulations. […]