6 White Hat SEO Strategies You Can Learn from Black Hat SEOs
People call it “black hat SEO” for a reason.
For years, SEO experts have looked down on so-called black hat strategists. Even today, marketers see black hat SEO as the dark side of search engine marketing.
Mostly, that shady stereotype is correct.
Back hat strategies involve everything from keyword stuffing and PBNs to content automation and tiered link building.
Most of those strategies get a bad wrap for a good reason.
But there is one thing you should keep in mind.
A black hat SEO is simply a good strategy gone wrong.
In fact, the chart below shows how black hat and white hat SEO strategies often work and the results they bring.
Most notably, though, you should notice that black hat strategies do work. They just aren’t as enduring as their white hat counterparts. But there is still something to them.
In other words, even though they’re shady, they can actually boost the recipient’s SEO.
Why, though, is that important?
Because a black hat SEO strategy is simply the unhealthy exaggeration of a white hat SEO strategy.
To say it another way, black hat SEO takes white SEO strategies and magnifies them to dangerous levels.
As you can see by this comparison below, that is almost exactly what defines a black hat SEO strategy.
With black hat SEO strategies, relevant content turns into duplicate content, relevant links turn into irrelevant content, and well-placed keywords turn into stuffed keywords.