Unfortunately, reading the books and watching the videos won’t cut it anymore. Getting into marketing is easy. However, how do you make it big?
21 Actionable Google Analytics Tips That’ll Boost Your Sales
Google Analytics is a powerhouse of data.
Any marketer using Google Analytics is rich in data.
But knowing how to navigate its complex platform to put that data to actionable use is another story.
Analytics has hundreds of different reports ready to access, and thousands more that require a little tweaking.
To unlock actionable data that you can use to boost sales, you need to look past the basic vanity metric reports.
Past the typical data that Analytics wants to give you.
Sure, users, sessions, bounce rate and session duration are important. But they don’t give you any actionable steps to go off of.
Here is how to boost your sales using these actionable Google Analytics tips.
1. Don’t dilly-dally: have specific reasons to check analytics
This first tip is perhaps the most important of all.
When it comes to boosting sales with data, you can’t just come into Google Analytics, run 20 reports and instantly increase sales.
It doesn’t work like that, unfortunately.
Checking data for the sake of “crunching numbers” and checking data is a waste of time.
Before stepping into Google Analytics, you should have specific action items that you want to address.
Real tasks on a list that you can cross off once you locate the right data.
Ask yourself a few key questions before proceeding with any use of Google Analytics.
Here are a few questions that I ask myself before ever opening Analytics:
What specific bottl..
9-Step Cheat Sheet to Stealing Your Competition’s Best Content Ideas
Creating quality content that people want to share is the best way to boost your brand’s growth.
If people want to read, view, share and talk about what you’re putting out, you’re sure to see tons of traffic, increased sales, and higher engagement.
But how many times have you spent hours on an article (or another piece of content) only to see it go absolutely nowhere? It isn’t getting the clicks, shares, or comments that you’d hoped for.
Meanwhile, your competition is thriving. That’s why it’s time to steal your competition’s best content ideas (while simultaneously learning from their mistakes).
You obviously shouldn’t ever plagiarize content. However, it’s important to recognize that it’s hard to come up with completely original content ideas in today’s online world.
You might think you’ve thought of something “new,” but it’s probably already been done before.
That’s why you need to use your competition’s content as inspiration to create something even better.
Here’s a nine-step cheat sheet to stealing your competition’s best ideas.
To get started, you need to understand the different types of competitors.
1. Understand the different types of competitors
Your competitors can be divided up into four different categories.
The three most common categories are direct competitors, indirect competitors, and replacement competitors.
Direct competitors are the competitors that are the most obvious. The..
20 Uncommon Marketing Strategies That’ll Kickstart Your Startup
Are you looking to build a huge audience for your startup?
Of course you are.
Everyone wants more signups, users, and subscribers. But the problem lies in how to get them quickly and without paying too much.
Thankfully, the secret to getting a huge launch for your new company isn’t to outspend everyone else.
Instead, you need to get creative with your marketing and make a big splash with out-of-the-box thinking.
This will provide you with bigger results than huge spending will ever be able to do.
This kind of creative, unexpected growth is often termed growth hacking. It’s a way to promote your business not just through marketing, but through all channels of your business.
It’s a guaranteed way to build massive success for your startup. Here are 20 ways to start growing your new business like never before.
1. Launch a referral program
If you want to develop a huge following very quickly, you need to look into referral marketing.
This is a basic strategy where you allow customers to help promote your product for you. It’s a simple concept, but it isn’t used nearly enough by most of the startups I’ve seen.
Your Email Marketing Isn’t Working Because No One Gets Your Emails (and Here’s How to Fix It)
Your email ROI reflects the overall success of all of your email campaigns.
And, on average, email marketing has the highest overall ROI in comparison to other marketing techniques.
It’s a whopping 4,000%. That’s a $40 ROI for every $1 spent on email.
Talk about massive potential!
But, unfortunately, there are many problems.
For example, your email ROI is likely low because your emails aren’t even reaching the inboxes of your recipients. And you probably don’t even know they aren’t if you aren’t tracking them.
Email ROI is all about deliverability. Deliverability refers to the number of emails that make it to the recipient’s inbox without the email provider bouncing it or marking it as spam.
In this post, I’ll tell you about some quick, simple ways to boost the deliverability (and ROI) of your email campaigns.
But first, how are your emails missing your recipients’ inboxes in the first place?
What determines whether an email hits the inbox?
In the past, the only way to make sure that filters didn’t mark your emails as spam was to make sure that the content of your writing wasn’t “spammy.”
Spam filters searched for certain flagged words and language and then scored your email based on how many of those phrases your emails contained.
If your spam score was low, your email went into the inbox. If it was high, it would never make it in.
The same factors still apply today, ex..
How to Grab Attention Using Fear (Without It Blowing up in Your Face)
Fear-based marketing strategies are controversial.
Just like most other marketing tactics, they can either work extremely well or blow up in your face.
But studies have proven the tactic to be effective time and time again.
You can implement them in your ads to increase your CTR, subtly use them in a loss-aversion pitch, and more.
The options are nearly limitless with fear-based marketing.
But simply attempting to strike fear in the eyes of your potential customers could backfire.
It could position your brand in an unfavorable light.
Thankfully, there are a few ways to use fear in marketing to grab attention without it backfiring.
You can implement this strategy without making your potential customers feel bad about themselves and your business.
The key is walking the thin line between a neutral sentiment and all out, fear-based messaging.
Here’s how you can grab more attention without it blowing up in your face.
Why using fear in your ads can increase your CTR
Standing out is the key to generating a higher click-through rate.
We all know this.
It’s especially important when you have no brand awareness.
When your brand isn’t strong, and the average user can’t recall it from a search or an ad, your CTR simply won’t be sky high.
True brand awareness can drive sales for years to come.
But strong brand awareness is a pipedream for most companies.
You need ways to stand out amongst the hundreds..
One more event that we were present sharing valuable knowledge and info. Vasilis delivered a detailed presentation about Behavioral Email Marketing campaigns. On the other hand, Alessandro mingled with the attendants to exchange news and get updated with the latest trends in the local Marketing industry.
The 80/20 Guide to Troubleshooting Your Onsite SEO
These days, there is an enormous amount of marketing information you can read on any topic.
Which means there’s also a lot of noise to sift through.
And when you do sift through it, you still have to answer one question:
How do you apply all of this knowledge to your marketing strategy?
Even if you know what you’re doing, that the tricky part.
Thankfully, there’s a hack you can use to cut through the clutter and find powerful, actionable insights about your on-site SEO.
It’s called the 80/20 Rule.
In this post, I want to show you how you can use this rule to optimize your on-site SEO without having to consult the experts.
I’ll show you what the 80/20 Rule is and then talk about some practical ways you can start using these insights immediately.
Let’s start by defining and clarifying the rule for you so we’re on the same page.
What is the 80/20 Rule and how is it related to SEO?
It’s no secret that SEO can be overwhelming if you don’t have a clear focus.
You can spend so much time considering the details of your site’s coding or trying to build backlinks that you neglect what can truly help you immediately.
That’s why the 80/20 rule, or the Pareto principle, is so powerful.
The gist of it is that 20% of your invested input is responsible for 80% of the results obtained.
That means there are a handful of elements you can focus on to improve your SEO drastically.
And the best part is that this principle can be us..
17 E-commerce Conversion Hacks That’ll Double Your Conversions
I want to let you in on a little secret. Your e-commerce site is just one in a sea of 47 billion websites currently swimming around the Internet.
Billion. With a ‘b.’
This includes roughly 1.3 million e-commerce sites. And that’s just in the United States.
Sites like yours that are trying to get product and content in front of the right people, to get people to opt-in, engage, or buy.
Out of those e-commerce sites, just a little more than 650,000 earn less than $1 million from web sales.
I know, “less than $1 million” is an overly broad measure.
Given that average conversion rates are between 2-3%, I believe it.
So if you want to compete, you need to stand out.
These 17 e-commerce conversion hacks will help you double your conversion rates and have you fist-pumping with your sales department in no time.
1. The need for speed
If your site takes longer than two seconds to load, 53% of your customers lose interest.
Even a delay of a single second can result in a 7% reduction in conversions. For an e-commerce site making $5,000 per day, a 1-second delay could potentially cost you $125,000 in lost revenue.
It’s true. There are few things more frustrating than waiting for a website to load in today’s age of instant gratification.
Here are a few things you can do to make sure that you’re not leaving money on the table because of your site’s performance.
1. Test your speed. Use Google PageSpeed..